Summer in New York has its own kind of energy: high heat, high style and a calendar that turns a poolside look into a statement. From July 23–25, New York Swim Week brings swimwear, resort wear, creators and fashion lovers together—and Nutree is proud to be part of the celebration as a sponsor.
Nutree at New York Swim Week
Nutree is proud to sponsor New York Swim Week 2026. The partnership brings together two sides of summer confidence: expressive fashion and a hair ritual that keeps up with sun, pool days, city heat and every photo-ready moment in between.
Swim Week is about showing up as yourself—from a bold bikini on the runway to healthy-looking, touchable hair after a long day outside. Nutree’s professional-inspired treatments are made for building a simple, high-impact routine around the season’s most active days.
Build your summer hair reset with Nutree
- Hydra Shot Hair Treatment — a concentrated hydration step for hair that feels dry after sun, heat or swimming.
- Nutri Shot Hair Treatment — a nourishing treatment for dull, dry or brittle-looking strands.
- Repair Shot Hair Treatment — an intensive care option when hair needs a little extra recovery.
- First Date Set — a travel-friendly edit with Brazilian Bondox Travel Size, Hydra Shot, Nutri Shot and Repair Shot.
Shop the Nutree summer edit and bring your best hair energy to every Swim Week moment.
Where swimwear meets self-expression
New York Swim Week is more than a runway moment. It is a place for new ideas, confident personal style and the details that turn a beach day into a full look. Nutree is sponsoring the event to celebrate that spirit: beauty that feels expressive, fun and ready for summer’s brightest moments.
Whether you are headed to a rooftop pool, a weekend getaway or simply building a vacation mood board, the strongest swimwear stories this season are all about choosing a silhouette that feels like you.
Swimwear trends to watch for summer 2026
1. Prints that do the talking
Graphic motifs, bold color blocking, nostalgic artwork and playful prints are taking center stage. A printed bikini needs little styling—add a simple cover-up, sunglasses and let the suit be the focal point. The more unexpected the print, the more current it feels.
2. Sporty nostalgia
Think athletic-inspired trims, racerback shapes, zip details and triangle tops with a little more structure. This trend takes cues from early-2000s beach culture, but the 2026 version is polished: clean lines, secure fits and color contrasts that feel intentional.
3. High-cut confidence
High-leg bikini bottoms and sleek one-pieces remain essential. They lengthen the line of the leg and pair beautifully with minimal tops, an oversized shirt or a wrap skirt. The key is balance: a simple silhouette becomes instantly memorable with contrast piping or an unexpected print.
4. The elevated one-piece
For a refined alternative, look for low backs, sculpted necklines, asymmetric straps and subtle hardware. A great one-piece works beyond the water—style it with linen trousers or a breezy skirt and it becomes part of your summer wardrobe.
A summer look starts with how you feel
Swim style is not about one rule or one perfect silhouette. It is about color, comfort, movement and the confidence to wear what makes you feel good. As a New York Swim Week sponsor, Nutree is excited to celebrate the people, creativity and self-expression that make summer fashion so memorable.
See you in New York—and bring the bold print.
